Pragmatic Research, Inc.

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Quantitative Research Services Quantitative Research Projects

• Satisfaction
• Positioning
• Segmentation
• New product development (NPD)

Univariate Statistical Analysis

• Descriptive statistics
• Significance testing
• ANOVA and MANOVA
• Crosstabs and chi squared tests
• Tables and banners using WinCross and SPSS Tables software packages

Multivariate Statistical Analysis

• Factor analysis
• Perceptual mapping
• Multiple regression analysis
• Stated and derived importance
• Importance/performance analysis
• Multiple discriminant analysis
• Canonical correlation analysis
• Cluster analysis
• Segmentation

Thousands of reliable, multi-item measures and constructs

• Consumer behavior scales
• Advertising scales
• Organizational and sales force scales